During a Recession, Holiday Shoppers Are Given a Hero’s Welcome

If the doorman at Bergdorf Goodman seems a little more cheerful than usual this holiday season, or a salesman at Prada or Hermès offers to find a pair of shoes in your size without rolling an eye, do not act so surprised. Retailers are being extra nice, and not just to the regulars.

“They’re offering a glass of Champagne as you enter David Yurman,” said Kate Kreindler, a suburban student, referring to the high-priced jewelry store on Madison Avenue. She noticed she was receiving more-attentive service while shopping on that luxury strip on Monday.

A few steps away at Dennis Basso, a fur store, Mr. Basso himself was greeting customers. “It can’t hurt,” he said. “Stores that don’t normally have great customer service are trying harder. They’re reaching out and giving that special treatment to the … ” and here, he paused for emphasis, “ … Christmas shopper.”

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Posted in * Economics, Politics, Consumer/consumer spending, Corporations/Corporate Life, Economy