Walt Disney Co. has begun rolling out its plan to spur digital movie purchases by removing the technological obstacles that thus far have stymied growth.
The studio has quietly launched Disney Movies Online, which lets consumers buy or rent digital versions of Disney and Pixar films and watch them on the Internet. The site was conceived as a bridge to gently transition the family entertainment company’s mainstream consumers from the physical to the digital world. It debuted in May without fanfare.
How much without fanfare? Disney still isn’t promoting the site beyond including the Web address on a sleeve inside DVDs and Blu-ray packages. There isn’t even a link to it on the company’s main website.
It would be nice if in the future you could send in your old VHS or DVD and gain full access to the digital version of the movies you have already bought.