While many of Google’s products are free to users and supported by advertising, Google for Nonprofits gives charities breaks on several products it charges for, including Google Apps (its competitor to Microsoft Office) and free advertising in its AdWords program. It is also rolling out some services first to its nonprofit members. Last week the company said it would first offer live streaming video on YouTube to its nonprofit members.
“We’re constantly evaluating our services,” said Google spokesman Parag Chokshi. “Since launching Google for Nonprofits as a consolidated offering last year, we’ve received feedback from many organizations and believe this change will allow us to help more organizations take advantage of Google services.”
Tim Postuma, web manager for the Christian Reformed Church in North America, said the change was unexpected but welcome.