In 2011, a researcher for Twitter discovered that bible verses, inspirational messages, and other tweets from religious leaders were incredibly popular among Twitter users. That discovery led the company to begin actively working with members of religious communities. Claire Diaz-Ortiz, who leads social innovation at Twitter and who spent many years abroad working with nonprofits, travels the world helping religious leaders get started on Twitter and offering advice on how to use the technology more effectively. In 2012, she worked with the Vatican to create the “@Pontifex” Twitter account for Pope Benedict XVI. We spoke with Diaz-Ortiz as she met with former White House Office of Faith-based and Neighborhood Partnerships executive director Joshua Dubois and National Community Church lead pastor Mark Batterson in Washington, DC about Twitter’s work with religious leaders, the popularity of religious tweets, her experience working with the Vatican, and her advice on the best ways to use Twitter.
