The Christmas holiday brings peak attendance for most churches, and an increasing number of U.S. religious groups are using the boom time to wow parishioners with virtual choirs on YouTube and Instagram advent calendars.
More than 500 churches will stream Christmas sermons online this year, up from just a handful in 2007, said DJ Chuang, host of the Social Media Church, a podcast with church leaders about social media. Hundreds more started Instagram and Pinterest accounts this year to post photos of baptisms and quotes from the gospel, he said.
“Instagram is like the modern day stained glass window,” Chuang said. “They use it to tell the stories of the church.”