Isis is using a sophisticated strategy to spread its bloodcurdling message on social media sites.
Belying its ideology and rejection of Western values, the group has embraced modern technology and built its own computer app, which has been available since April.
The Dawn of Glad Tidings app is designed to circumvent spam filters on Twitter and stagger the release of identical tweets and hashtags through the accounts of those who have downloaded it.
The resulting “Tweetskrieg” has ensured that in recent days, Isis tweets have reached an unusually wide audience ”” a strategy echoing those used by marketing companies to build a “buzz” around a product.
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([London] Times) Isis Jihadists create app to flood Twitter with tide of hatred
Isis is using a sophisticated strategy to spread its bloodcurdling message on social media sites.
Belying its ideology and rejection of Western values, the group has embraced modern technology and built its own computer app, which has been available since April.
The Dawn of Glad Tidings app is designed to circumvent spam filters on Twitter and stagger the release of identical tweets and hashtags through the accounts of those who have downloaded it.
The resulting “Tweetskrieg” has ensured that in recent days, Isis tweets have reached an unusually wide audience ”” a strategy echoing those used by marketing companies to build a “buzz” around a product.
Read it all (subscription required).