The Church of England has said it is “bewildered” by the refusal of the country’s leading cinemas to show a 60 second advert of The Lord’s Prayer, adding that the “plain silly” decision could have a “chilling effect” on free speech.
The Church’s response follows its launch of a new website to promote the renewal of prayer in a digital age.
The website JustPray.uk creates a place for prayer with advice on what prayer is and how to pray. The site also provides a “live prayer” feed of prayers being prayed across the globe via Twitter, Instagram and Vine.
The Church has produced an advert promoting the new website to be shown in cinemas from December 18 2015 as part of the ad reel before Star Wars: The Force Awakens.