It wouldn\u2019t be completely out of character for Joe Rogan, the comedian turned podcaster, to endorse a \u201clibido-boosting\u201d coffee brand for men.<\/p>\n
But when a video circulating on TikTok recently showed Mr. Rogan and his guest, Andrew Huberman, hawking the coffee, some eagle-eyed viewers were shocked \u2014 including Dr. Huberman.<\/p>\n
\u201cYep that\u2019s fake,\u201d Dr. Huberman\u00a0wrote on Twitter<\/a>\u00a0after seeing the ad, in which he appears to praise the coffee\u2019s testosterone-boosting potential, even though he never did.<\/p>\n Read it all<\/a>.<\/p>\n Making deepfakes once required elaborate software. But now there is a growing number of "cheapfakes" \u2014 convincing fake videos easily made by meme-makers and misinformation peddlers who are embracing AI. https:\/\/t.co\/H2h42mr4IY<\/a><\/p>\n — The New York Times (@nytimes) March 12, 2023<\/a><\/p><\/blockquote>\n \n