ESPN wanted nothing to do with sports gambling. That stance had softened a bit as of 2018, when the Supreme Court struck down a federal ban on bookmaking, but the following year, Bob Iger, who was then the CEO of ESPN\u2019s parent, Disney, told investors: \u201cI don\u2019t see the Walt Disney Company, certainly in the near term, getting involved in the business of gambling, in effect, by facilitating gambling in any way.\u201d<\/p>\n\n\n\n
So it came as a shock to many people, including Nicole Noren, a longtime ESPN producer, when ESPN licensed its name to a gambling app in 2023. By then, ESPN, like so many sports outlets, was promoting betting at virtually every opportunity; now it would encourage fans to use ESPN Bet. The app, which stood to generate a billion and a half dollars for the network over ten years, proved to be an embarrassing flop. But it was promptly replaced by a partnership with DraftKings, the sports gambling giant. These days, DraftKings ads blanket ESPN coverage, and this past March the companies enabled customers to link their ESPN and DraftKings accounts. It\u2019s a partnership, a press release explained, \u201cthat goes beyond a traditional marketing arrangement, redefining how fans engage with sports.\u201d<\/p>\n\n\n\n
For Noren, ESPN Bet was the last straw. \u201cI was out,\u201d she told me. \u201cI\u2019m not going to work for a gambling company and have blood on my hands.\u201d ESPN wasn\u2019t an easy place to leave. Noren had worked there for twenty-four years, winning Emmy, Murrow, and Peabody awards, mainly for her work on Outside the Lines<\/em>, the investigative newsmagazine. She was entrusted with some of the network\u2019s most serious and sensitive reporting, involving topics such as gender-based violence, the mental health of college students, and concussions. With the NFL back in full swing\u2014and ESPN preparing to carry its first-ever Super Bowl, in February\u2014Noren spoke publicly for the first time about her own family\u2019s experience with compulsive gambling. \u201cAddiction dictated every part of our life,\u201d she said. \u201cIt\u2019s very, very personal to me.\u201d Our conversation has been edited for length and clarity.<\/p>\n\n\n\n Read it all<\/a>.<\/p> An award-winning ESPN producer resigned after 24 years over the network’s embrace of sports betting: \u201cI\u2019m not going to work for a gambling company and have blood on my hands.\u201d https:\/\/t.co\/LWbFKC6Vp6<\/p>\u2014 McKay Coppins (@mckaycoppins) October 14, 2026<\/a><\/blockquote>\n