{"id":27902,"date":"2011-08-26T14:40:24","date_gmt":"2011-08-26T14:40:24","guid":{"rendered":"http:\/\/127.0.0.1\/site\/2017\/2\/1985\/la_times_advertisers_start_using_facial_recognition_to_tailor_pitches\/"},"modified":"2011-08-26T14:40:24","modified_gmt":"2011-08-26T14:40:24","slug":"la_times_advertisers_start_using_facial_recognition_to_tailor_pitches","status":"publish","type":"post","link":"https:\/\/kendallharmon.net\/?p=27902","title":{"rendered":"(LA Times) Advertisers start using facial recognition to tailor pitches"},"content":{"rendered":"<p>Picture this: You stop in front of a digital advertising display at a mall and suddenly an ad pops up touting makeup, followed by one for shoes and then one for butter pecan ice cream.<\/p>\n<p>It seems to know you&#8217;re a woman in your late 20s and, in fact, it does. When you looked at the display, it scanned your facial features and tailored its messages to you.<\/p>\n<p>Once the stuff of science fiction and high-tech crime fighting, facial recognition technology has become one of the newest tools in marketing, even though privacy concerns abound.<\/p>\n<p><a href=\"http:\/\/www.latimes.com\/business\/la-fi-facial-recognition-20110821,0,7327487.story\">Read it all<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Picture this: You stop in front of a digital advertising display at a mall and suddenly an ad pops up touting makeup, followed by one for shoes and then one for butter pecan ice cream. It seems to know you&#8217;re<span class=\"ellipsis\">&hellip;<\/span><\/p>\n<div class=\"read-more\"><a href=\"https:\/\/kendallharmon.net\/?p=27902\">Read more &#8250;<\/a><\/div>\n<p><!-- end of .read-more --><\/p>\n","protected":false},"author":794,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[39,40,589,149,89,95],"tags":[],"class_list":["post-27902","post","type-post","status-publish","format-standard","hentry","category-culture-watch","category-economics-politics","category-corporationscorporate-life","category-economy","category-media","category-science-technology"],"_links":{"self":[{"href":"https:\/\/kendallharmon.net\/index.php?rest_route=\/wp\/v2\/posts\/27902","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kendallharmon.net\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kendallharmon.net\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kendallharmon.net\/index.php?rest_route=\/wp\/v2\/users\/794"}],"replies":[{"embeddable":true,"href":"https:\/\/kendallharmon.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=27902"}],"version-history":[{"count":0,"href":"https:\/\/kendallharmon.net\/index.php?rest_route=\/wp\/v2\/posts\/27902\/revisions"}],"wp:attachment":[{"href":"https:\/\/kendallharmon.net\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=27902"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kendallharmon.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=27902"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kendallharmon.net\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=27902"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}