{"id":30312,"date":"2012-01-16T00:15:26","date_gmt":"2012-01-16T00:15:26","guid":{"rendered":"http:\/\/127.0.0.1\/site\/2017\/2\/1985\/economist-kodak_is_at_deaths_door_fujifilm_its_old_rival_is_thriving-_why\/"},"modified":"2012-01-16T00:15:26","modified_gmt":"2012-01-16T00:15:26","slug":"economist-kodak_is_at_deaths_door_fujifilm_its_old_rival_is_thriving-_why","status":"publish","type":"post","link":"https:\/\/kendallharmon.net\/?p=30312","title":{"rendered":"Economist&#8211;Kodak is at death\u2019s door; Fujifilm, its old rival, is thriving. Why?"},"content":{"rendered":"<p>Both firms realised that digital photography itself would not be very profitable. \u201cWise businesspeople concluded that it was best not to hurry to switch from making 70 cents on the dollar on film to maybe five cents at most in digital,\u201d\u009d says Mr Matteson. But both firms had to adapt; Kodak was slower.<\/p>\n<p>Its culture did not help. Despite its strengths\u201d\u201dhefty investment in research, a rigorous approach to manufacturing and good relations with its local community\u201d\u201dKodak had become a complacent monopolist. Fujifilm exposed this weakness by bagging the sponsorship of the 1984 Olympics in Los Angeles while Kodak dithered. The publicity helped Fujifilm\u2019s far cheaper film invade Kodak\u2019s home market&#8230;.<\/p>\n<p><a href=\"http:\/\/www.economist.com\/node\/21542796\">Read it all<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Both firms realised that digital photography itself would not be very profitable. \u201cWise businesspeople concluded that it was best not to hurry to switch from making 70 cents on the dollar on film to maybe five cents at most in<span class=\"ellipsis\">&hellip;<\/span><\/p>\n<div class=\"read-more\"><a href=\"https:\/\/kendallharmon.net\/?p=30312\">Read more &#8250;<\/a><\/div>\n<p><!-- end of .read-more --><\/p>\n","protected":false},"author":794,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[39,40,589,149,95],"tags":[],"class_list":["post-30312","post","type-post","status-publish","format-standard","hentry","category-culture-watch","category-economics-politics","category-corporationscorporate-life","category-economy","category-science-technology"],"_links":{"self":[{"href":"https:\/\/kendallharmon.net\/index.php?rest_route=\/wp\/v2\/posts\/30312","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kendallharmon.net\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kendallharmon.net\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kendallharmon.net\/index.php?rest_route=\/wp\/v2\/users\/794"}],"replies":[{"embeddable":true,"href":"https:\/\/kendallharmon.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=30312"}],"version-history":[{"count":0,"href":"https:\/\/kendallharmon.net\/index.php?rest_route=\/wp\/v2\/posts\/30312\/revisions"}],"wp:attachment":[{"href":"https:\/\/kendallharmon.net\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=30312"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kendallharmon.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=30312"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kendallharmon.net\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=30312"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}