{"id":32292,"date":"2012-05-02T21:06:19","date_gmt":"2012-05-02T21:06:19","guid":{"rendered":"http:\/\/127.0.0.1\/site\/2017\/2\/1985\/patagonias_founder_is_americas_most_unlikely_business_guru\/"},"modified":"2012-05-02T21:06:19","modified_gmt":"2012-05-02T21:06:19","slug":"patagonias_founder_is_americas_most_unlikely_business_guru","status":"publish","type":"post","link":"https:\/\/kendallharmon.net\/?p=32292","title":{"rendered":"(WSJ Magazine) Patagonia&#39;s Founder Is America&#39;s Most Unlikely Business Guru"},"content":{"rendered":"<p>The idealism, ambition, self-assurance and total hubris at the heart of this salmon escapade are all hallmarks of the [Patagonia&#8217;s Yvon] Chouinard executive style. His approach to leading a company is perhaps best understood as a sort of performance art\u201d\u201dless about the bottom line than about providing a road map for future entrepreneurs. &#8220;I never even wanted to be in business,&#8221; he says. &#8220;But I hang onto Patagonia because it&#8217;s my resource to do something good. It&#8217;s a way to demonstrate that corporations can lead examined lives.&#8221;<\/p>\n<p>That mission is already well under way. Chouinard&#8217;s new book, &#8220;The Responsible Company,&#8221; published this month, offers detailed checklists for making money without inflicting undue societal harm. Even megacorporations are paying attention to him these days.<\/p>\n<p><a href=\"http:\/\/online.wsj.com\/article\/SB10001424052702303513404577352221465986612.html\">Read it all<\/a>. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>The idealism, ambition, self-assurance and total hubris at the heart of this salmon escapade are all hallmarks of the [Patagonia&#8217;s Yvon] Chouinard executive style. His approach to leading a company is perhaps best understood as a sort of performance art\u201d\u201dless<span class=\"ellipsis\">&hellip;<\/span><\/p>\n<div class=\"read-more\"><a href=\"https:\/\/kendallharmon.net\/?p=32292\">Read more &#8250;<\/a><\/div>\n<p><!-- end of .read-more --><\/p>\n","protected":false},"author":794,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[39,40,589,149,140,168,129,34],"tags":[],"class_list":["post-32292","post","type-post","status-publish","format-standard","hentry","category-culture-watch","category-economics-politics","category-corporationscorporate-life","category-economy","category-energy-natural-resources","category-ethics-moral-theology","category-psychology","category-theology"],"_links":{"self":[{"href":"https:\/\/kendallharmon.net\/index.php?rest_route=\/wp\/v2\/posts\/32292","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kendallharmon.net\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kendallharmon.net\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kendallharmon.net\/index.php?rest_route=\/wp\/v2\/users\/794"}],"replies":[{"embeddable":true,"href":"https:\/\/kendallharmon.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=32292"}],"version-history":[{"count":0,"href":"https:\/\/kendallharmon.net\/index.php?rest_route=\/wp\/v2\/posts\/32292\/revisions"}],"wp:attachment":[{"href":"https:\/\/kendallharmon.net\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=32292"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kendallharmon.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=32292"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kendallharmon.net\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=32292"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}