{"id":35851,"date":"2012-11-25T04:01:39","date_gmt":"2012-11-25T04:01:39","guid":{"rendered":"http:\/\/127.0.0.1\/site\/2017\/2\/1985\/ny_times_magazine_lori_gottlieb-what_brand_is_your_therapist\/"},"modified":"2012-11-25T04:01:39","modified_gmt":"2012-11-25T04:01:39","slug":"ny_times_magazine_lori_gottlieb-what_brand_is_your_therapist","status":"publish","type":"post","link":"https:\/\/kendallharmon.net\/?p=35851","title":{"rendered":"(NY Times Magazine) Lori Gottlieb&#8211;What Brand Is Your Therapist?"},"content":{"rendered":"<p>In the summer of 2011, after I completed six years of graduate school and internship training and was about to start my psychotherapy practice, I sat down with my clinical supervisor in the Los Angeles office we\u2019d be sharing. It had been a rigorous six years, transitioning from my role as a full-time journalist always on tight deadlines to that of a therapist whose world was broken into slow, thoughtful hours listening and trying to help people come to a deeper understanding of their lives. My supervisor went over the filing systems, billing procedures and ethical quandaries like whether to take referrals from current clients, but we never discussed how I would get these clients. I fully assumed, in what now seems like an astounding fit of na\u00c3\u00afvet\u00c3\u00a9, that I\u2019d send out an e-mail announcement and network with doctors, and to paraphrase \u201cField of Dreams,\u201d\u009d if I built it, they would come.<\/p>\n<p>Except that they didn\u2019t. What nobody taught me in grad school was that psychotherapy, a practice that had sustained itself for more than a century, is losing its customers. If this came as a shock to me, the American Psychological Association tried to send out warnings in a 2010 paper titled, \u201cWhere Has all the Psychotherapy Gone?&#8230;.\u201d\u009d<\/p>\n<p><a href=\"http:\/\/www.nytimes.com\/2012\/11\/25\/magazine\/psychotherapys-image-problem-pushes-some-therapists-to-become-brands.html?pagewanted=all&#038;_r=0\">Read it all<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In the summer of 2011, after I completed six years of graduate school and internship training and was about to start my psychotherapy practice, I sat down with my clinical supervisor in the Los Angeles office we\u2019d be sharing. It<span class=\"ellipsis\">&hellip;<\/span><\/p>\n<div class=\"read-more\"><a href=\"https:\/\/kendallharmon.net\/?p=35851\">Read more &#8250;<\/a><\/div>\n<p><!-- end of .read-more --><\/p>\n","protected":false},"author":794,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[39,40,175,582,149,129,34],"tags":[],"class_list":["post-35851","post","type-post","status-publish","format-standard","hentry","category-culture-watch","category-economics-politics","category-anthropology","category-consumerconsumer-spending","category-economy","category-psychology","category-theology"],"_links":{"self":[{"href":"https:\/\/kendallharmon.net\/index.php?rest_route=\/wp\/v2\/posts\/35851","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kendallharmon.net\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kendallharmon.net\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kendallharmon.net\/index.php?rest_route=\/wp\/v2\/users\/794"}],"replies":[{"embeddable":true,"href":"https:\/\/kendallharmon.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=35851"}],"version-history":[{"count":0,"href":"https:\/\/kendallharmon.net\/index.php?rest_route=\/wp\/v2\/posts\/35851\/revisions"}],"wp:attachment":[{"href":"https:\/\/kendallharmon.net\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=35851"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kendallharmon.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=35851"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kendallharmon.net\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=35851"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}