{"id":36595,"date":"2013-01-04T16:46:15","date_gmt":"2013-01-04T16:46:15","guid":{"rendered":"http:\/\/127.0.0.1\/site\/2017\/2\/1985\/cnn_belief_blog_targeting_les_miserables_to_christians_pays_off_at_the_box_\/"},"modified":"2013-01-04T16:46:15","modified_gmt":"2013-01-04T16:46:15","slug":"cnn_belief_blog_targeting_les_miserables_to_christians_pays_off_at_the_box_","status":"publish","type":"post","link":"https:\/\/kendallharmon.net\/?p=36595","title":{"rendered":"(CNN Belief Blog) Targeting &#39;Les Miserables&#39; to Christians pays off at the box office"},"content":{"rendered":"<p>In spite of tepid reviews from some film critics, &#8220;Les Miserables&#8221; is booming at the box office, and that financial success can in part be traced to a group of its biggest boosters: Christians, particularly evangelicals whom NBC Universal went after with a microtargeted marketing strategy.<\/p>\n<p>The story in &#8220;Les Miserables&#8221; is heavy with Christian themes of grace, mercy and redemption. The line everyone seems to remember is &#8220;to love another person is to see the face of God.\u201d\u009d<\/p>\n<p>NBC Universal looked to capitalize on those components and promoted the film to pastors, Christian radio hosts and influence-makers in the Christian community.<\/p>\n<p><a href=\"http:\/\/religion.blogs.cnn.com\/2013\/01\/03\/targeting-les-miserables-to-christians-pays-off-at-the-box-office\">Read it all<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In spite of tepid reviews from some film critics, &#8220;Les Miserables&#8221; is booming at the box office, and that financial success can in part be traced to a group of its biggest boosters: Christians, particularly evangelicals whom NBC Universal went<span class=\"ellipsis\">&hellip;<\/span><\/p>\n<div class=\"read-more\"><a href=\"https:\/\/kendallharmon.net\/?p=36595\">Read more &#8250;<\/a><\/div>\n<p><!-- end of .read-more --><\/p>\n","protected":false},"author":794,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[39,42,419,93,132,154,108,127],"tags":[],"class_list":["post-36595","post","type-post","status-publish","format-standard","hentry","category-culture-watch","category-religion-news-commentary","category-evangelicals","category-movies-television","category-music","category-other-churches","category-religion-culture","category-theatredramaplays"],"_links":{"self":[{"href":"https:\/\/kendallharmon.net\/index.php?rest_route=\/wp\/v2\/posts\/36595","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kendallharmon.net\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kendallharmon.net\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kendallharmon.net\/index.php?rest_route=\/wp\/v2\/users\/794"}],"replies":[{"embeddable":true,"href":"https:\/\/kendallharmon.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=36595"}],"version-history":[{"count":0,"href":"https:\/\/kendallharmon.net\/index.php?rest_route=\/wp\/v2\/posts\/36595\/revisions"}],"wp:attachment":[{"href":"https:\/\/kendallharmon.net\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=36595"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kendallharmon.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=36595"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kendallharmon.net\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=36595"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}