{"id":39009,"date":"2013-07-12T14:40:41","date_gmt":"2013-07-12T14:40:41","guid":{"rendered":"http:\/\/127.0.0.1\/site\/2017\/2\/1985\/aeon_magazine_venkatesh_rao-the_american_cloud\/"},"modified":"2013-07-12T14:40:41","modified_gmt":"2013-07-12T14:40:41","slug":"aeon_magazine_venkatesh_rao-the_american_cloud","status":"publish","type":"post","link":"https:\/\/kendallharmon.net\/?p=39009","title":{"rendered":"(Aeon Magazine) Venkatesh Rao&#8211;The American Cloud"},"content":{"rendered":"<p>[George] Gilman anticipated, by some 30 years, the fundamental contours of industrial-age selling. Both the high-end faux-naturalism of Whole Foods and the budget industrial starkness of Costco have their origins in the original A&#038;P retail experience. The modern system of retail pioneered by Gilman \u201d\u201d distant large-scale production facilities coupled with local human-scale consumption environments \u201d\u201d was the first piece of what I\u2019ve come to think of as the \u201d\u02dcAmerican cloud\u2019: the vast industrial back end of our lives that we access via a theatre of manufactured experiences. If distant tea and coffee plantations were the first modern clouds, A&#038;P stores and mail-order catalogues were the first browsers and apps.<\/p>\n<p><a href=\"http:\/\/www.aeonmagazine.com\/living-together\/americas-artificial-heartland\">Read it all<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[George] Gilman anticipated, by some 30 years, the fundamental contours of industrial-age selling. Both the high-end faux-naturalism of Whole Foods and the budget industrial starkness of Costco have their origins in the original A&#038;P retail experience. The modern system of<span class=\"ellipsis\">&hellip;<\/span><\/p>\n<div class=\"read-more\"><a href=\"https:\/\/kendallharmon.net\/?p=39009\">Read more &#8250;<\/a><\/div>\n<p><!-- end of .read-more --><\/p>\n","protected":false},"author":794,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[39,40,50,209,582,589,149,133,129],"tags":[],"class_list":["post-39009","post","type-post","status-publish","format-standard","hentry","category-culture-watch","category-economics-politics","category-international-news-commentary","category-americau-s-a","category-consumerconsumer-spending","category-corporationscorporate-life","category-economy","category-history","category-psychology"],"_links":{"self":[{"href":"https:\/\/kendallharmon.net\/index.php?rest_route=\/wp\/v2\/posts\/39009","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kendallharmon.net\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kendallharmon.net\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kendallharmon.net\/index.php?rest_route=\/wp\/v2\/users\/794"}],"replies":[{"embeddable":true,"href":"https:\/\/kendallharmon.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=39009"}],"version-history":[{"count":0,"href":"https:\/\/kendallharmon.net\/index.php?rest_route=\/wp\/v2\/posts\/39009\/revisions"}],"wp:attachment":[{"href":"https:\/\/kendallharmon.net\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=39009"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kendallharmon.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=39009"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kendallharmon.net\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=39009"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}