{"id":39697,"date":"2013-08-23T18:00:01","date_gmt":"2013-08-23T18:00:01","guid":{"rendered":"http:\/\/127.0.0.1\/site\/2017\/2\/1985\/yahoo_tips_google_off_web_traffic_throne_how_marissa_mayer_did_it\/"},"modified":"2013-08-23T18:00:01","modified_gmt":"2013-08-23T18:00:01","slug":"yahoo_tips_google_off_web_traffic_throne_how_marissa_mayer_did_it","status":"publish","type":"post","link":"https:\/\/kendallharmon.net\/?p=39697","title":{"rendered":"(CSM) Yahoo tips Google off Web traffic throne: How Marissa Mayer did it"},"content":{"rendered":"<p>July marks the first time Yahoo has led the ComScore ranking since May 2011. Yahoo\u2019s victory is all the sweeter given that its tally doesn\u2019t count traffic from Tumblr, a popular blog site that Yahoo now owns.<\/p>\n<p>Last year, Yahoo\u2019s traffic numbers were headed downward, as was its stock price, before Ms. Mayer came on board in mid-July.<\/p>\n<p>What accounts for the turnaround, and how meaningful is it?<\/p>\n<p><a href=\"http:\/\/www.csmonitor.com\/Business\/2013\/0822\/Yahoo-tips-Google-off-Web-traffic-throne-How-Marissa-Mayer-did-it\">Read it all<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>July marks the first time Yahoo has led the ComScore ranking since May 2011. Yahoo\u2019s victory is all the sweeter given that its tally doesn\u2019t count traffic from Tumblr, a popular blog site that Yahoo now owns. Last year, Yahoo\u2019s<span class=\"ellipsis\">&hellip;<\/span><\/p>\n<div class=\"read-more\"><a href=\"https:\/\/kendallharmon.net\/?p=39697\">Read more &#8250;<\/a><\/div>\n<p><!-- end of .read-more --><\/p>\n","protected":false},"author":794,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[39,40,94,589,149],"tags":[],"class_list":["post-39697","post","type-post","status-publish","format-standard","hentry","category-culture-watch","category-economics-politics","category-blogging-the-internet","category-corporationscorporate-life","category-economy"],"_links":{"self":[{"href":"https:\/\/kendallharmon.net\/index.php?rest_route=\/wp\/v2\/posts\/39697","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kendallharmon.net\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kendallharmon.net\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kendallharmon.net\/index.php?rest_route=\/wp\/v2\/users\/794"}],"replies":[{"embeddable":true,"href":"https:\/\/kendallharmon.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=39697"}],"version-history":[{"count":0,"href":"https:\/\/kendallharmon.net\/index.php?rest_route=\/wp\/v2\/posts\/39697\/revisions"}],"wp:attachment":[{"href":"https:\/\/kendallharmon.net\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=39697"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kendallharmon.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=39697"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kendallharmon.net\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=39697"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}