The Archbishop of Canterbury\u2019s adviser for evangelism and witness, the Revd Chris Russell, deplores the attitude to evangelism entertainingly shown in the BBC TV sit-com, Rev. In that popular series, the Revd Roland Wise was seen talking another priest through the \u201cIED\u201d\u009d course: \u201cInvade. Evangelise. Deliver.\u201d\u009d This approach, says Mr Russell, is not endorsed by Lambeth Palace.<\/p>\n
\u201cEvangelism is not about techniques,\u201d\u009d he says. \u201cIt is not a marketing ploy.\u201d\u009d<\/p>\n
Evangelism may be an important strand of Renewal and Reform, but many members of the Archbishops\u2019 Evangelism Task Force, agree emphatically that it is not motivated by anxiety about numbers. \u201cIt is a commitment you have because you are the Church of Jesus Christ, not because you are worried about the future, or who is going to pay for the roof, Mr Russell says.\u201d\u009d What matters is that \u201cpeople do not know Jesus Christ.\u201d\u009d<\/p>\n