They may earn only about \u00c2\u00a32,000 a year but they are 400 million-strong, scattered across the globe and have just bought themselves a fridge.<\/p>\n
Meet Generation A, who soon could become the most important economic force on Earth.<\/p>\n
Aged between 30 and 40, their per capita income is rising fast and their numbers are forecast to hit one billion within the next two decades. And it is a group whose consumerist aspirations (the \u201cA\u201d\u009d) are not about to stop with that fridge.<\/p>\n
The emergence of Generation A coincides with a tipping-point reached this year, in which the world’s urban population equals its rural population for the first time. The concept of Generation A has been developed by analysts at Macquarie to explain and track many of the \u201cmega trends\u201d\u009d holding the global economy in their sway.<\/p>\n