The story, marked \u201cHold for release \u201d\u201c Do not use\u201d\u009d, was sent in error to the news service\u2019s thousands of corporate clients.<\/p>\n
The stock obituary was published “momentarily” after a routine update by a reporter, and was “immediately deleted”, Bloomberg said.<\/p>\n
Jobs was diagnosed with pancreatic cancer in 2003, but there is no suggestion that the news wire has recent news on his health. Most media organisations regularly update their pre-prepared obituaries of newsworthy figures.<\/p>\n
The obituary contained blank spaces for Jobs\u2019s age and cause of death to be inserted.<\/p>\n
The opening sentence described Jobs as the man who \u201chelped make personal computers as easy to use as telephones, changed the way animated films are made, persuaded consumers to tune into digital music and refashioned the mobile phone.\u201d\u009d<\/p>\n