The numbers make this clear. In 2005, about 7 percent of American adults used social media. But by 2017, 80 percent of American adults used Facebook alone. About 3.5 billion people on the planet, out of 7.7 billion, are active social media participants. Globally, during a typical day, people post 500 million tweets, share over 10 billion pieces of Facebook content, and watch over a billion hours of YouTube video.<\/p>\n
As social media platforms have grown, though, the once-prevalent, gauzy utopian vision of online community has disappeared. Along with the benefits of easy connectivity and increased information, social media has also become a vehicle for disinformation and political attacks from beyond sovereign borders.<\/p>\n
\u201cSocial media disrupts our elections, our economy, and our health,\u201d says Aral, who is the David Austin Professor of Management at the MIT Sloan School of Management.<\/p>\n
Now Aral has written a book about it. In \u201cThe Hype Machine,\u201d published this month by Currency, a Random House imprint, Aral details why social media platforms have become so successful yet so problematic, and suggests ways to improve them.<\/p>\n
Read it all<\/a>.<\/p>\n Why social media has changed the world \u2014 and how to fix it. <\/p>\n MIT Professor @sinanaral<\/a>'s new book, \u201cThe Hype Machine,\u201d explores the perils and promise of social media in a time of discord.https:\/\/t.co\/ne2tgs66ne<\/a><\/p>\n — Sinan Aral (@sinanaral) September 24, 2020<\/a><\/p><\/blockquote>\n \n