Meta will use conversations people have with its chatbots to personalize advertising and content across its platforms, in a sign of how tech companies plan to make money from artificial intelligence.
The owner of Facebook, Instagram and WhatsApp on Wednesday said it would use the content of chats with its Meta AI to create advertising recommendations across its suite of apps.
“People will already expect that their Meta AI interactions are being used for these personalization purposes,” said Christy Harris, privacy and data policy manager at Meta….
Big Tech groups and AI labs have invested billions of dollars in developing and running popular chatbots, but have only recently started to indicate how they will monetise the technology.
Meta to mine AI interactions to help target advertising https://t.co/xtjXT3Hh8X
— FT Technology News (@fttechnews) October 1, 2025