For many years, the booze flowed only outside of stadiums. Not anymore: Selling beer and wine inside college football stadiums has become the norm over the past decade, a way for schools to bring in more revenue and attract fans who might otherwise be inclined to stay home.
According to a survey by The Associated Press of Power Five conference schools and Notre Dame, 55 of 69 of them — 80% — now sell alcohol in the public areas of their stadiums on game days. Of the remaining schools, some sell alcoholic drinks in non-public areas of the venue such as suites; others do not sell booze at all.
The University of Wisconsin is one of the institutions that do not sell alcohol to the general public at football games, but it will begin selling booze at basketball and hockey games this season.
There's plenty of booze flowing through college football games — and it's no longer just at tailgates https://t.co/zU7KO8LSDU
— Buzz Knight (@BuzzKnight4) November 6, 2023