It started as a series of jokes.
Matt Nelson began posting one-liners on X, formerly Twitter, in 2015 to test his comedic chops.
“I noticed that all of my jokes that had to do with dogs just did way better than my other jokes,” said Nelson, then a college freshman at Campbell University in Buies Creek, North Carolina.
That sparked an idea.
“If the entire internet loves dogs, and so do I, and I have a knack for writing humorously about them, then I should start a new account,” said Nelson, who grew up in Charleston, West Virginia.
This man rates dogs for a living. He has millions of loyal followers. https://t.co/gAJ7wJ5KHZ
— Jack Rogers (@Inpsycful) March 20, 2025
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