Fortifying the American home has become big business, selling escape tunnels, secret arsenals and even flammable moats.
Ron Hubbard, the chief executive of Atlas Survival Shelters, runs one of many companies that designs and builds bunkers for wealthy clients. His business is booming.
A 2023 survey found that about one-third of American adults were prepping for a doomsday scenario, spending a collective $11 billion over 12 months.
From underground bunkers to luxury panic rooms, doomsday prepping is no longer fringe — it’s a booming billion-dollar industry reshaping how Americans face the future.#US https://t.co/mKWKQFO9iK
— Al Mayadeen English (@MayadeenEnglish) April 14, 2025