Frustrated with dating apps, singles are shelling out for high-end matchmaking.
“We had our biggest month of sales in the history of the company last month, and we’ve been around for 15 years,” Adam Cohen-Aslatei, CEO of the matchmaking service Three Day Rule says. “Our business is not shrinking.”
And he’s not alone. Demand for personalized dating services is growing, according to companies interviewed by Bloomberg, with clients citing “app fatigue” and a desire for meaningful connection as the motivation for ditching the swipes.
Elite dating services are thriving, stoked by app fatigue and "Materialists" the movie https://t.co/vHzSWU11pP
— Bloomberg (@business) June 24, 2025