Ari Emanuel, the Hollywood talent agent and sports tycoon, has raised almost $3bn from investors for a new events venture in a bet that artificial intelligence will shrink the working week and give people more free time.
The world could be “down to four-day work weeks” in the coming years, he told the Financial Times. This could go “down to three with AI” as more people use the technology to expedite everyday tasks, he said. “There’s going to be more free time.”
MARI, Emanuel’s new company, will house the Madrid and Miami tennis Opens, as well as the Frieze art fairs, which Emanuel bought out of Endeavor, the sports and entertainment group he co-founded. The company announced on Wednesday that it had also agreed to acquire Barrett-Jackson, the collector car auction company, from Endeavor.
Ari Emanuel bets AI will boost leisure time with three-day working week https://t.co/tkaSMs2V7c
— Financial Times (@FT) October 8, 2025