It wouldn’t be completely out of character for Joe Rogan, the comedian turned podcaster, to endorse a “libido-boosting” coffee brand for men.
But when a video circulating on TikTok recently showed Mr. Rogan and his guest, Andrew Huberman, hawking the coffee, some eagle-eyed viewers were shocked — including Dr. Huberman.
“Yep that’s fake,” Dr. Huberman wrote on Twitter after seeing the ad, in which he appears to praise the coffee’s testosterone-boosting potential, even though he never did.
Making deepfakes once required elaborate software. But now there is a growing number of "cheapfakes" — convincing fake videos easily made by meme-makers and misinformation peddlers who are embracing AI. https://t.co/H2h42mr4IY
— The New York Times (@nytimes) March 12, 2023