Analysis details digital lives in USA

Women reign supreme on social networks, but men are more likely to tote tablet computers.

Those are just a pair of the findings in a new analysis of research from Nielsen and NM Incite that was released Thursday. Women make up 54% of visitors to social networks and blogs and outnumber men, 53% to 47%, among online video viewers, the report finds.

Men account for 53% of tablet owners. However, the sexes are in a 50-50 dead heat when it comes to smartphone ownership.

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