[Billy] Graham gave the editors four pieces of advice that still ring true, even in today’s embattled journalism marketplace.
1. Increase local, national and global religion news coverage — period. Look for “street-level” religion and don’t be afraid to put these stories on page one.
2. Dig deeper than the “bare facts,” probing the ethical and moral angles of issues in medicine, science, business, academia and law.
3. “Build bridges” to religious leaders through face-to-face contacts, just like media leaders do with business people and politicians. Also, help religious leaders understand the realities of the news business.
4. There’s no way around it: Hire experienced religion reporters who have demonstrated excellence on that beat. Isn’t that, Graham said, the way you hire sports reporters?
…one truth cannot be denied.
“Religion often sways whole societies,” Graham said, “and can even change the course of history.”