(LR) Why Guests Aren’t Coming Back to Your Church (and How to Fix It)

Most churches are trying to solve a retention problem when what they actually have is an alignment problem. When you address alignment, retention follows suit.

Every church is capable of moving the needle in this area.

Stop expecting guests to figure out what you haven’t clearly communicated or culturally reinforced in the church.

When what you promise and what you deliver are the same thing—across your website, your Sunday experience, what you ask of them, and your follow-up—guests don’t need to be convinced to come back to the church. They just do.

Pick one of these four alignment gaps and work on it this month. Then add the next. You don’t need a bigger team or a bigger budget. You just need better alignment.

Read it all.

Posted in Evangelism and Church Growth, Ministry of the Laity, Parish Ministry

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