4) Young people flock to Snapchat, Instagram, and TikTok.
Summarizing the data from the report, Brook Auxier and Monica Anderson write:
Majorities of 18- to 29-year-olds say they use Instagram or Snapchat and about half say they use TikTok, with those on the younger end of this cohort – ages 18 to 24 – being especially likely to report using Instagram (76%), Snapchat (75%) or TikTok (55%).
These shares stand in stark contrast to those in older age groups. For instance, while 65% of adults ages 18 to 29 say they use Snapchat, just 2% of those 65 and older report using the app – a difference of 63 percentage points.
This is probably the least surprising data of the whole study, if I’m being honest, but the stark contrast in age usages of these apps is notable.
5) About 95% of Americans ages 18-29 use YouTube, the highest usage rate of any social media platform by any demographic.
The greatest affinity between any demographic and any social media platform is 18-29-year-olds and YouTube. Check out this table (I’ve circled the stat for you). The darker the boxes on the table, the greater the affinity/usage.
YouTube is television for the youngest American adults, and I hesitate to say that 95% number could ever reach 100%, but it very well could.
— Chris Martin (@ChrisMartin17) April 30, 2021