Both Beccle and Costa understand, nevertheless, that while A-list investors are incredibly helpful, they remain a means to an end. It is the millions of ordinary people looking for meaning and connection that remain their focus. “Everyone’s looking for connection. But a lot of people are getting that connection from the wrong places,” says Beccle. “Because you can jump on your phone and hop on TikTok or Instagram and suddenly you’ve got that superficial connection you think you need, only not to have it as soon as you put your phone away. And so you feel like you have to pick it back up again.”
Both men say they are surprised by the number of people who do not identify as Christian, but who nevertheless find themselves using the app every day. “Increasingly, people are opening themselves up to exploring this side of themselves,” says Costa. He and Beccle hint that the long-term plans for Glorify are grander and more ambitious than simply being a place where users can have some scripture read to them or send prayers to their friends. “The people who have invested in us saw a really big vision. Something gigantic. And they were willing to back that,” says Costa. “We’re very aware of the scale of what we can do. And this is the exciting bit. There’s a crisis of faith in many countries, and it’s spreading. We are reacting to that crisis and breaking down the barriers to provide more access points for people to be able to connect with God.”
Perhaps it will happen. After all, if you can create a piece of technology that manages to unite the Kardashians and Justin Welby, the Archbishop of Canterbury, in their praise, then who knows what else you can do? Beccle seems excited. Costa seems amazed to be here at all. It feels, he says, like “an answer to prayer”.
Read it all (requires subscription).
It has 2.5 million users and a raft of A-list backers. Its USP? Christianity. The men behind Glorify reveal how they persuaded Hollywood and Silicon Valley to do God 🙏https://t.co/D9PC7ej1rz
— The Times (@thetimes) May 14, 2022