Bob Friedland’s home in Little Falls, NJ, is filled with Lego. Lego flowers adorn his dining room table. A Lego reproduction of Van Gogh’s “Starry Night” hangs in his office. He has 10 Lego city skylines scattered throughout his abode (one for every town he’s visited). On Halloween, he strings lights on his Lego “Nightmare Before Christmas” set and displays it at the bay window at the front of his house.
“I had to move out of my condo and into a house to find a place to put them all,” Friedland, 50, told The Post.
Friedland has worked in the toy industry as a marketer for decades, but he only began seriously playing with Lego in 2020.
Like many adults stuck at home during the Coronavirus pandemic that spring, Friedland found himself alone and anxious. He remembered how playing with the snappable plastic building blocks had brought him joy as a child. So he bought a 1,000-piece Lego “Voltron” set — based on the 1980s cartoon. And then bought another, and another. He’s completed at least 50 sets since, re-creating everything from a bonsai plant to the set of Jerry’s apartment on “Seinfeld.”
Grown-ups are buying more toys than preschoolers — to the tune of $1 billion https://t.co/GCdjHcUmiK pic.twitter.com/ZboYN3H2RU
— New York Post (@nypost) March 30, 2025