Staff members gasped four years ago when Dan Price gathered the 120 employees at Gravity Payments, the company he had founded with his brother, and told them he was raising everyone’s salary to a minimum of $70,000, partly by slashing his own $1.1 million pay to the same level.
The news went viral and provoked a national debate about whether efficient capitalism could have a heart. Some Americans lauded Price for treating employees with dignity. However, on Fox Business he was labeled the “lunatic of all lunatics,” and Rush Limbaugh declared, “I hope this company is a case study in M.B.A. programs on how socialism does not work, because it’s going to fail.”
So I came to Seattle to see what had unfolded: Did Gravity succeed or crash?
There were bumps, no doubt about it. A couple of important employees quit, apparently feeling less valued when new hires were close to them in pay. The publicity forced Gravity, which processes credit card payments for small businesses, to hire additional people to handle a deluge of inquiries. Worst of all, Price’s brother, who owned a stake in the company, sued and alleged that Price hadn’t consulted him on decisions.
For a while, it wasn’t clear that the gamble was going to pay off.
But eventually it did: Business has surged, and profits are higher than ever. Gravity last year processed $10.2 billion in payments, more than double the $3.8 billion in 2014, before the announcement. It has grown to 200 employees, all nonunion.
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