Since….[2023], stories like the ones we found in Levittown have become far more widespread. With federal law remaining largely silent on the legality of creating nonconsensual deepfake pornographic images, state prosecutors have scrambled to find charges that fit a new kind of harassment.
AI-based deepfaking services are hitting a peak. Traffic to the 10 most popular “nudifying” apps soared by more than 600% year over year, from 3 million views in April 2023 to 23 million in April 2024, according to figures provided to Bloomberg by a research company that asked not to be identified in connection with its data on online pornography. In January this year alone, the websites received 18 million views, the research shows.
With a stamp of approval from first lady Melania Trump, lawmakers this year are expected to pass a bill criminalizing the posting of nonconsensual pornographic deepfakes on the internet. It will penalize the posters with prison time and the platforms with fines if they don’t remove the fake pictures quickly enough.
The proposed Take It Down Act, which passed in the Senate in the last Congress with bipartisan support, wouldn’t outlaw the apps themselves. So San Francisco City Attorney David Chiu last year tried to tackle the root cause. He brought a first-of-its-kind lawsuit charging the deepfake app creators, arguing they broke federal and state revenge and child pornography rules and broke California’s competition law. The apps named in the lawsuit have either closed or appear to be operating under different names. Some have geofenced their services so they can’t be accessed in the state. Out of 16 apps named, representatives of only one of them have responded to Chiu’s complaint.
Read it all (and consider listening to the accompanying podcast).
A new podcast tries to understand exactly who was behind a global clearinghouse of nonconsensual deepfake pornography https://t.co/ERCR6WvrLm
— Bloomberg Markets (@markets) March 21, 2025
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