Digital podcasts and streaming video might bring Christian audiences inspirational messages in the future, but they aren’t bringing in the cash that broadcast ministries need to weather a painful economy.
To make ends meet, religious broadcasters are tightening their belts and going back to basics. That means sticking with time-tested formulas, postponing innovations and counting on loyal (largely senior) audiences to keep donating even when it hurts.
“….religious broadcasters are tightening their belts and going back to basics.” Remember the patented “Green Bay Sweep” from the Green Bay Packers? Every competitor practiced for it and knew it was coming but couldn’t stop it because it was basic and so well executed. The church growth folks need to understand that solid preaching and teaching are the basics before marketing gimmicks.