(Church Times) Sally Welch–How to engage with the non-churchgoing public

Holy Week can sit strangely in the church year. It is the most solemn and significant of times in the church calendar, and yet, to all intents and purposes, ordinary life carries on undisturbed by it. Unlike Christmas, which bursts upon the scene in a riot of tinsel and fairy lights, demanding attention and pulling people in from the streets to enjoy carolling and mince pies, for most of the population, Holy Week passes unnoticed. Only the promise of hot cross buns and free childcare when schools are closed or a few eccentrics walking mournfully round the community on Good Friday may have any impact at all.

How, then, to engage with the non-churchgoing public? How to share the message of sacrificial love — an unpopular theme in today’s “Because I’m worth it”, “Go on, treat yourself” society? Perhaps by using the week to experiment and challenge, to offer services and events that are different from the norm, and to think carefully about all sectors of the community and explore ways in which they might become engaged, even briefly, with the drama of Holy Week and the life-changing effect of its events.

Your community might well be happily settled into a regular rhythm of services. It is to be hoped that the schedule is one that all can manage — ministry team, musicians, volunteers working within their capacity and capability, able to maintain the level of effort and energy required without collapsing with burnout. Nevertheless, we all know the dangers of complacency, of falling into a routine that becomes almost mindless in its familiarity. Holy Week offers an opportunity to try out new things in a way that is manageable (because it is only one week), understandable (it’s a special week), and unrepeatable, if necessary. If something completely new is too challenging or demanding, try and ring the changes with the established patterns, enabling your community to look with fresh eyes on familiar events.

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How to engage with the non-churchgoing public

Sally Welch continues her series exploring practical ideas for Lent and Easterhttps://t.co/hUxKr4235W

— Church Times (@ChurchTimes) February 18, 2025