Joe Alamo didn’t set out to become a do-gooder. But late last year, when the Geneva, N.Y., Web designer was surfing on MySpace, he chanced onto the profile of Kiva.org, a nonprofit that allows people to make zero-interest “microfinance” loans over the Internet to needy entrepreneurs in developing countries.
Soon after, Mr. Alamo not only became a lender through Kiva, but he also started a new Web site, Kivafriends.org, devoted to Kiva enthusiasts. He also now volunteers to run Kiva’s MySpace page. “This is the first time I’ve ever gotten so involved with a charity,” says Mr. Alamo, now 30 years old.
Young donors and volunteers, snubbing traditional appeals such as direct mail and phone calls, are satisfying their philanthropic urges on the Internet. They’re increasingly turning to blogs and social-networking Web sites, such as MySpace and Facebook, to spread the word about — and raise funds for — their favorite nonprofits and causes. They’re sending Web-based fund-raising pitches to their friends and families, encouraging them, in turn, to forward the appeals to their own contacts.
At the same time, a growing number of charities — ranging from start-ups to established names such as the Salvation Army — are launching profiles on popular social-networking sites, hoping that young people will link up to the pages. Some are also encouraging bloggers to mention the causes on their sites, raising thousands of dollars in small donations from readers.
Many of the nonprofits that have embraced social networking are themselves run by people in their 20s and 30s, who already spend a good portion of their lives online. Some of them also appeal to donors by offering them tangible results of their gifts by directly linking contributors with recipients.
“He that lends to the poor lends to the Lord.”
-A proud Kiva supporter
We’ve got about 20 Kiva loans going now, what a great time it’s been!