Mormons launch media campaign this Monday

The Church of Jesus Christ of Latter-day Saints will launch a new media campaign Monday in 12 major cities.

The “I’m a Mormon” campaign ”” mostly TV spots and billboards ”” will encourage people to learn about Latter-day Saints by visiting the mormon.org website, which features video profiles of thousands of Mormons from around the world.

“These are real people,” said Cindy Packard, the LDS Church spokeswoman for the metropolitan Phoenix area. “There are no scripts, no fake stories, no wardrobe, just real people talking about their lives.”

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Posted in * Culture-Watch, * Religion News & Commentary, Media, Mormons, Other Faiths, Religion & Culture