Dr. Mark Rosenberg, chairman of emergency medicine at St. Joseph’s, said he had consulted on more than 50 geriatric emergency rooms to be opened across the country, from Princeton, N.J., to California, overcoming initial resistance from doctors and nurses who saw assignments to the units as scut work.
“They thought it was a bedpan unit, focused on nursing home patients,” Dr. Rosenberg said. “When they finally realized this was the unit that gave better health care to their parents and grandparents, they jumped onboard.”
Hospitals also have strong financial incentives to focus on the elderly. People over 65 account for 15 percent to 20 percent of emergency room visits, hospital officials say, and that number is expected to grow as the population ages.