In just the two years since the release of Apple’s iPad, the U.S. tablet market has reached a “critical mass,” with nearly one in four smartphone owners also using a tablet in the three-month period ending in April, according to data released by market researcher ComScore.
Tablet use among smartphone owners has more than doubled in the past year, going from 9.7 percent last year to 23.6 percent this year, ComScore found. By comparison, only 10.4 percent of feature phone owners also use a tablet, “suggesting that smartphone ownership is highly predictive of tablet adoption in the current market,” comScore said.