Motorists driving east on the Santan Freeway may be dismayed if not shocked to see a new billboard near Kyrene Road advertising HowSexyAmI.com – especially since the Gila River Indian Communitypromised any signs on their land would not promote sexually oriented businesses.
The billboard, which is on the Gila River Reservation just south of Chandler, includes a photo of the bottoms of two pair of feet under a sheet, leaving no doubt about what the ad is referring to.
But it turns out the billboard actually is promoting a six-week series of sex-ed talks at Cornerstone Christian Church in Chandler. The church paid for the space and also has spots on the My Space and You Tube Web sites.
“We are not promoting promiscuity,” said Michelle Rauscher, a Chandler resident and director of women’s ministry at the church.
Great. How American. To pretend that tastelessness and tackiness are fully justified because your goal is worthy. PLease. LM
A church in Tallahassee (genesis church) used the same campaign. They lease space from a local high school on Sunday mornings.
However, the school board asked them to take the billboards down because it reflected badly on their (school’s) policies for the school community, regardless of the underlying message. The church complied, but said attendance increased for the series of messages which was really on “God’s purpose for se%” and that the publicity over asking them to not use the billboards helped. 🙂
And yes, I agree, they were in bad taste. Surely there were other ways to publicize the message.