In the beginning, as they say, religion in America was a decidedly nonpartisan affair. Presidents of all political stripes sprinkled their speeches with references to the Almighty. Religious Americans led political movements to battle communism and poverty, to promote temperance and civil rights. If anything, the contours of the religious landscape favored Democrats: their voters were evangelical Southerners and ethnic Catholics, while Republicans appealed to Northeasterners who were more private about their faith.
The relationship between religion and politics changed abruptly in the turbulent decade that spanned the mid-1960s to the mid-1970s. The twin disappointments of Vietnam and Watergate led to widespread disillusionment with traditional institutions, and the cynicism tainted religious authority as well.
It’s hard to believe now, but it was the Democratic Party that first responded to these disillusionments in a way that appealed to religious voters. When Jimmy Carter said, “I’ll never lie to you,” that promise””in the wake of Richard Nixon’s resignation””was potent. Carter recognized that voters now wanted to know more about a candidate than simply his position on energy policy or taxes; they cared about the moral fiber of their President as well. And they increasingly saw religious faith as a proxy, an efficient way to get a sense of a candidate’s character.
Time Magazine failed to disclose that Amy Sullivan is a former aide to Tom Daschle and a consultant for the Democratic Party, advising them on how to appear more like a “party of faith.”
http://newsbusters.org/node/14176
If voters “cared about the moral fiber of their President”, & respected a man who said “I’ll never lie to you,” then why was Bill Clinton so popular?