But, of course, many young people today use several ways of communication, through the Internet, ipods or mobile phones, etc. And there are full tendencies and great development in this field. We must be able to tap them and find them in these new ways of communication, offering them signs of our presence and answers to their questions or needs. This year’s message for the World Day of Social Communications is a strong encouragement in this direction. I will not pause too long on it, because it will be the topic of another of your sessions, however, I will present two observations.
The first: at times the speed of this evolution can make us fearful, we fear to lose contact with history, but we have with us many capable young people, who can help us: we must encourage them to live their time with confidence and we must listen to their proposals. I believe that in this way it is possible to move without agitation and with creativity in the world of the new media. In my case, the new media — for example, starting the regular use of “podcasting,” the production of “videonews” and its publication on YouTube — have always come to me through my collaborators, and not from myself or my superiors. Also the good flowering of the widespread presence of the Italian Church on the Net certainly comes from the creativity of the grass roots, encouraged and coordinated with suitable initiatives, more than by a strategy imposed from above.
The second observation: Personally, I try very hard to keep a continuity of evolution in communication and to give an image of integration of its services: from the most traditional media to the newest, but also from the newest to the most traditional. From the news of RV (Vatican Radio) and of the CTV (Vatican Television Center) we have tried to amplify our presence by using YouTube, but in the home page of the Vatican’s channel on YouTube we have presented a link system that links the visitors in such a way that they have possibilities for more profound information, offered by the traditional media and their Web: more ample and complete news on the life of the Church and on the present times, full texts of the Pope’s addresses and documents, accessing the official Web Site of the Vatican’s documentation, and coordination between the media and the Holy See. Next time I will let you know if we have been able to obtain better results.
Read it all.
Federico Lombardi's Address on Catholic Media
But, of course, many young people today use several ways of communication, through the Internet, ipods or mobile phones, etc. And there are full tendencies and great development in this field. We must be able to tap them and find them in these new ways of communication, offering them signs of our presence and answers to their questions or needs. This year’s message for the World Day of Social Communications is a strong encouragement in this direction. I will not pause too long on it, because it will be the topic of another of your sessions, however, I will present two observations.
The first: at times the speed of this evolution can make us fearful, we fear to lose contact with history, but we have with us many capable young people, who can help us: we must encourage them to live their time with confidence and we must listen to their proposals. I believe that in this way it is possible to move without agitation and with creativity in the world of the new media. In my case, the new media — for example, starting the regular use of “podcasting,” the production of “videonews” and its publication on YouTube — have always come to me through my collaborators, and not from myself or my superiors. Also the good flowering of the widespread presence of the Italian Church on the Net certainly comes from the creativity of the grass roots, encouraged and coordinated with suitable initiatives, more than by a strategy imposed from above.
The second observation: Personally, I try very hard to keep a continuity of evolution in communication and to give an image of integration of its services: from the most traditional media to the newest, but also from the newest to the most traditional. From the news of RV (Vatican Radio) and of the CTV (Vatican Television Center) we have tried to amplify our presence by using YouTube, but in the home page of the Vatican’s channel on YouTube we have presented a link system that links the visitors in such a way that they have possibilities for more profound information, offered by the traditional media and their Web: more ample and complete news on the life of the Church and on the present times, full texts of the Pope’s addresses and documents, accessing the official Web Site of the Vatican’s documentation, and coordination between the media and the Holy See. Next time I will let you know if we have been able to obtain better results.
Read it all.