The 32% of Americans who say they trust the mass media “a great deal” or “a fair amount” to report the news in a full, fair and accurate way ties Gallup’s lowest historical reading, previously recorded in 2016. Although trust in media currently matches the historical low, it was statistically similar in 2021 (36%) and 2022 (34%).
Another 29% of U.S. adults have “not very much” trust, while a record-high 39% register “none at all.” This nearly four in 10 Americans who completely lack confidence in the media is the highest on record by one percentage point. It is 12 points higher than the 2016 reading, which came amid sharp criticism of the media from then-presidential candidate Donald Trump — making the current assessment of the media the grimmest in Gallup’s history. In 2016, U.S. adults were most likely to say they had “not very much” trust (41%).
The latest poll, conducted Sept. 1-23, marks just the second time, along with last year, that the share of Americans who have no confidence at all in the media has surpassed the percentage with a great deal or fair amount of trust.
Gallup first asked this question in 1972 and has tracked it nearly every year since 1997. Trust ranged from 68% to 72% in three readings in the 1970s, and though it had declined by the late 1990s, it remained at the majority level until 2004, when it fell to 44%. After rebounding slightly to 50% in 2005, it has not risen above 47% since.
The 32% of Americans who say they trust the mass media “a great deal” or “a fair amount” to report the news in a full, fair and accurate way ties Gallup’s lowest historical reading, previously recorded in 2016. https://t.co/2QYhLCqFJN
— GallupNews (@GallupNews) October 19, 2023