Experts agree that the way celebrities portray themselves on our screens is piling on the pressure for ordinary older women to look just as good.
There’s been an increase in the number of women experiencing eating disorders in middle age according to Professor Phillipa Hay, Foundation Chair of Mental Health at the University of Western Sydney. Hay says a rise in body image and weight and shape concerns is to blame. “There may be more pressures on older women to retain the appearance of youth,” she says and “there may be more pressures to be a ‘super woman’ ”“ successful in the workplace and at home and ‘looking good’ as well.”
Celebrities, such as Angelina Jolie, “appear to ‘prove’ that thinness in midlife bestows many real-life benefits, for example, sexual desirability, happiness, and wealth that may be particularly persuasive,” said a recent study in Psychology of Women Quarterly co-authored by Professor Marika Tiggemann, a psychologist and body image expert at Flinders University. The research, which looked at the influence of television shows such as Desperate Housewives on women aged between 35 and 55 concluded that “exposure to thin idealised images in media content may have an adverse impact on body image and eating practices in midlife.”