Twitter gives the impression of being obsessed with mindless trivia, from Justin Bieber’s latest heartfelt tweet to LeBron James’ reflections on winning the NBA championship.
But Atlanta-based Twitter executive Claire Diaz-Ortiz learned something surprising from an examination of the most popular tweets: Spiritual tweets were whooping up on the mundane.
“We came upon data that religious leaders were completely punching above their weight on Twitter,” she said.