(WSJ) Chasing a new type of Buzz–Big Brewer Makes a Play for Marijuana Beverages

The U.S. distributor of Corona beer is chasing a new type of buzz.

Constellation Brands Inc. has agreed to take a 9.9% stake in Canopy Growth Corp. , a Canadian marijuana company, and plans to work with the grower to develop and market cannabis-infused beverages.

Canopy Growth is the world’s largest publicly traded cannabis company, with a market valuation of 2.2 billion Canadian dollars on the Toronto Stock Exchange. The C$245 million (US$191 million) deal gives Constellation a toehold in an industry that the brewer expects to be legalized nationwide in the U.S. in the coming years.

Read it all.


print

Posted in Alcohol/Drinking, America/U.S.A., Anthropology, Canada, Corporations/Corporate Life, Drugs/Drug Addiction, Ethics / Moral Theology, Health & Medicine, Theology