[Wednesday of this week]…marks a significant milestone since the founding of the Digital Communications team at Church House in London one year ago. We’re thrilled to announce the launch of the new Church of England website, which has been rebuilt from scratch with the help of many colleagues in the national office in just seven months from start to finish.
While the old website received lots of traffic and interest, the confusing user experience and the 75,000+ documents and pages on the site were identified as key issues. These were resolved by content and plain English workshops for staff.
In January 2017 we ran an extensive research project with 1,800 Christians and non-Christians across the country. This included doing the following to understand what people found frustrating, what they’d like to see more or less of and, crucially, how Christians grow in faith and how we bring new people to faith:
Focus groups in Carlisle, Blackburn, Birmingham and London
Targeted national online surveys through social media
Website analytics and heatmapping how users interact with the content.
— Lesley Jones (@revlesleyjones) November 15, 2017