What have you learned from this data?
There are competing things in our lives, whether it’s media or advertising you see—mobile phones distract couples way more than we actually thought—work or kids, so it’s easy to stop prioritizing your marriage. And it’s easy to stop prioritizing appreciation of your partner. Even though it’s easy to say thank you, it’s just so easy not to. It gets even easier to not do all these things when you become a parent. There’s a precipitous drop in marital satisfaction in the first three years of a new child, so we need to be really careful and sensitive and helpful toward parents.
What kind of personal feedback are you getting from users?
What we’ve been hearing in general is that some of these concepts from the app have really transformed all of their interactions. Let me explain our two most important ones: emotional call and the inner world principle.
The foundation of your marriage is your emotional connection. But what’s your emotional connection made of? It’s constructed by thousands of tiny moments where you partner turns to you and tries to connect with you. Those moments can look wildly different. It could be “Hey, honey, how was your day?” or “Hey, look at this new shirt I got.” But it can also be much more complex, like a deep sigh after a really long day at work. You don’t say your partner’s name, but you’re subtly reaching out. We call these moments “emotional calls.”